Videos for a Lazy Sunday: Head Over Heart’s ‘I Don’t Mind’

Tucson’s Head Over Heart have shared the video for ‘I Don’t Mind’, which can be found on their latest 7″ single.

“I Don’t Mind” centers around a particularly disenfranchised city-dweller, detached from their angst through self-medication and emotional denial,” co-songwriter Jordan Prather explained in a statement. This person abuses drugs in a vain attempt to cope as well as to fix the relationship problems that are being experienced. The significant other in this story is often conflicted about everything and blames their current problems on their past experiences and childhood. Some of the lyrics have dual meanings regarding the singer’s perspective on the failing relationship versus their own drug addiction; sweet melody alongside dark lyrics; our favorite pairing!”

“The inspiration came about pretty organically. The music felt so otherworldly and dreamy that when I first heard the song and closed my eyes, I kept seeing images of falling stars and cloudscapes, but then the lyrics deal with failing romance, escapism and self-delusion! So it all set up an interesting juxtaposition that felt like a surreal and highly personal fantasy to me,” Jason Willis, the video’s director said.

“Visually, the world of carnival psychics, fortunetellers and spiritual hucksters seemed to lend itself to all of that (with a touch of Professor Marvel from The Wizard of Oz around the edges), but the final piece of the puzzle really came from my cat Nova. As I was sketching out ideas, she came over to my computer, sat down on the keyboard and just stared at me for about a minute straight before sauntering off. When I asked my wife what she thought it was all about, she said, ‘Obviously you’re going to be in trouble unless Nova is in that video.’ So you see, my cat runs the show in real life just like she does here,” Willis added.

The song is a mini-opera set in the smartphone age with an undercurrent of dread.

“Some of the lyrics have dual meanings regarding the protagonist,” Prather said. “And their perspective on the failing relationship, as well as their own trouble with addiction. The drugs take the edge off, but the resulting detachment leaves them unable to recognize that the decisions they make in the relationship are destroying it, which obviously makes them need more drugs.”

“When Belinda (Esquer) first brought me the song,” which came to fruition with some songwriting input from Tucson-based musician, Brittany McPheeters, “we knew where we wanted to take it, but maintaining the original feeling of innocence was a fun challenge,” Prather said.


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