Videos for a Lazy Sunday: Tkay Maidza’s ‘Simulation’

The video for Tkay Maidza‘s ‘Simulation’ is a literal translation of the song’s lyrics.

The Lamar + Nik-directed clip finds Maidza bringing the energy of her live shows to a colorful simulated world. The track can be found on her debut album TKAY, out now on Downtown/Interscope Records.

In a statement, she said the track is about overcoming complacency and, “hoping to find something real after everything that is calculated and planned disappears. It’s so common that people get lazy when they feel content because they have partially achieved their goals and are living the way they dreamt about, thus beginning to think it’ll last forever….  I have noticed that things constantly change, so when something doesn’t go to plan it’s like cracks in the simulation become visible.”

The track was selected as Zane Lowe’s “World Record” on his Beats 1 show and it’s received over 1 million streams and is in the Top 10 Shazam Future Hits. She’s was selected as one of 20 of Vevo’s “Ones to Watch” for 2017.

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