“We wanted make a video that showcases the multiplicity of who Kelela is and who she has the potential to be. The video is essentially a grand unveiling featuring Kelela wearing different wigs and guises as she pushes through the club with her friends, ultimately revealing herself at the end of the video. The message of this video is empowerment: it’s for the girls, for anyone whose heart has been trampled on and deserves to go out and feel good about themselves. It’s a call to action, demanding to be taken and to be quick about it. This is the reason why we love Kelela – she’s making herself vulnerable and kicking down doors in the process.”
The track can be found on Kelela’s debut album Take Me Apart, due out on October 6 via Warp Records.
It’s the follow-up to her 2015 EP Hallucinogen. The New York Times named the single ‘Rewind’ as one of the “25 songs That Tell Us Where Music Is Going”. She’s shared the stage with The xx and guested on a series of albums including Solange’s A Seat At The Table, Danny Brown‘s Atrocity Exhibition and Gorillaz’s Humanz.
“Despite it being a personal record, the politics of my identity informs how it sounds and how I choose to articulate my vulnerability and strength. I am a black woman, a second-generation Ethiopian-American, who grew up in the ‘burbs listening to R&B, Jazz and Björk. All of it comes out in one way or another,” Kelela said in a statement.
The recording process found her deconstructing collaborations with peers and building them back up again.
“It’s this tapestry I’ve knitted together that attracts different types of listeners and challenges them at the same time, often within the same song. That’s what I want to bring to my entire catalogue,” she said.
3. Take Me Apart
8. Truth Or Dare
10. Blue Light
12. Turn To Dust