Vancouver funk rockers Raincity have unveiled the video for ‘Give This Up’.
The release of the clip comes ahead of the band’s upcoming show at The Commodore Ballroom in their hometown on December 26.
Raincity shot the video for ‘Give This Up’ in one day with directors Wayne Chung and Bailey Wood as well as a crew of 45 people. They shot the video in an elevator that was built then torn down in two days. Most of the extras were close friends of the band, giving it a fun, party-like atmosphere.
“’Give This Up’ has been with us for a long time, back to the jazz trio days of 2016,” the band’s vocalist Clare Twiddy said in a press release. “It has changed so much, in reflection of the ways that we too have changed. Over time, the song came to describe the freedom that we found in letting go, in embracing ourselves, finding confidence in our voice, and striving to be the ideal self. The fun and energetic video for ‘Give This Up’ embodies that freedom and embrace during a time where many people may need a reminder to love themselves and to look for the joy in life, family, and friends.”
Initially known as Raincity Blue, they released their debut album Stuck in Replay in 2017 and played to a sold-out crowd at Wise Hall in January 2018.
Things progressed quickly for Raincity in 2018 with them making the top 100 CBC Searchlight as well as winning contests including the Hard Rock Casino’s Rock the Mic, Music Heals Covers for the Cause, and The Roxy Launch Project.
They’ve played a number of festivals in British Columbia and across Canada including Victoria’s Rifflandia, the TD Vancouver International Jazz Festival and Toronto’s Canadian Music Week.
Catch Raincity on the following dates;
Dec 26th – Vancouver, BC – Commodore Ballroom w/ Five Alarm Funk
Dec 31st – Vancouver, BC – The eatART Foundation
Jan 18th – Vancouver, BC – Guilt & Company